Project overview

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This project originated from the idea of creating a custom deck of Yass playing cards as a promotional giveaway.

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As the concept evolved, the deck became more than a simple branded item and was developed as a complementary product to the 2025 Annual Report.

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To ensure consistency across all communication materials, the card deck was designed using the same visual identity and graphic direction established for the annual report. This approach created a cohesive experience between the publication and the accompanying promotional item, reinforcing the organization's visual presence beyond traditional corporate media.

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The project involved adapting an existing design system to a new format while maintaining both functionality and visual appeal. Particular attention was given to balancing the practical requirements of a playing card deck with the aesthetic standards of the broader communication campaign.

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Through this project, I further developed my skills in brand consistency, print design, and the adaptation of visual identities across multiple communication supports.

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