Project overview

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This project was developed in the context of the “Angela” initiative, an anti-street-harassment program designed to provide safe support points for individuals who feel unsafe or are victims of harassment in public spaces.

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The concept allows affected persons to discreetly ask for help in participating locations, where trained staff can offer assistance or contact emergency services if needed.

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Within this framework, I designed a set of communication materials, including stickers, posters, and flyers, aimed at increasing public awareness of the initiative and improving its visibility in urban spaces.

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The main objective was to create a clear, accessible, and immediately understandable visual system that could be easily recognized in public environments. Each medium was adapted to its context of use, from high-visibility outdoor posters to smaller informational flyers and identification stickers for participating locations.

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This project strengthened my ability to design for social impact campaigns, ensuring coherence across multiple formats while maintaining clarity, sensitivity, and alignment with a public safety message.

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